What Is Pay-Per-Click Advertising?

Pay Per Click (PPC) refers to any online advertising where the advertiser only pays for people that click on their ad and visit their website. While Google is the most well-known avenue for PPC, the Microsoft Ads Network also offers PPC and still accounts for millions of weekly searches.

Utilizing PPC ads across various search engines can help your company reach a wider audience. We love helping businesses grow online, and diversifying your ad placement is a great way to do that.

What Are Search Engines In The Mircosoft Ads Network?

The Microsoft Network supports a variety of search engines, and they all have their perks; here are a few to consider:


Bing is the second largest search engine in the world and gets more than one billion visits each month. Advertising with Bing gives you the most granular control over your ads; you can be as specific as what time zone you want to reach when. This is highly advantageous if you want to reach customers internationally.


Yahoo ads show up in Yahoo searches, but also when you log into Yahoo email services, or read Yahoo news articles. If you avoid ads on this platform, you’re ignoring a solid 30% of the possible search results.


DuckDuckGo is gaining popularity for those concerned about privacy issues as it’s 100% keyword based. Although still gaining in popularity, this ad service is growing quickly. This is an excellent place to advertise if you market products that appeal to people concerned with safety or privacy.

PPC Ad Management Overview

When you work with us, we will manage all your search marketing campaigns to generate prospective clients, leads, patients, and sales. All our campaigns will be executed through our streamlined PPC management process, with reporting available to you monthly. Inside those reports, you’ll be able to see clicks and onsite conversions. We start by evaluating your current traffic, and then we can chart your progress from there.

PPC Management Program Elements

  • Recommendations for Keywords, Ad Copy, Budget, and Other Settings – We research so you don’t have to. We will find out what keywords your prospects use when looking for your business. We then write ads utilizing those words that your prospects click on when visiting your website. We can help you determine the optimal budget to be competitive in your category.
  • For Bing and Yahoo, we can use Geo-Targeting, Day-Parting, and Other Engine Optimizations – The search engines have different options for targeting your ads. If your business is only open during certain hours or you only serve specific markets, we can help you set up your campaign to target your prospects. However since DuckDuckGo is keyword based, when working with that platform, we’ll focus all our effort on utilizing keywords that will drive traffic to your business.
  • Ongoing Review and Adjustment of Campaign – Our system receives a daily data feed from the major paid search providers. This data gives us a competitive advantage by analyzing the data against the goals we have established for the campaign. If the campaign is out of compliance, it alerts our account managers, who can make any needed adjustments.
  • Ongoing Keyword Review and PPC Experiment – This is also known as split testing. We start with standard direct response methodologies to test new ad copy against the existing control to improve traffic and conversion rates.

Contact us today for a free, no-obligation estimate.

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