Search Engine Optimization Plans For Small Businesses

When a potential lead is interested in finding a product or service online, chances are they are going to search through Google or one of the other primary search engines. Search Engine Optimization (often called SEO) is the process of helping your business move up Google’s organic ranking and a key piece to any digital marketing plan.. Search Engine Optimization plans for small businesses is a long-term process of optimizing your website, improving content, link-building and more that if patient can pay big dividends down the road. We have a variety of SEO packages for both local and national businesses. Search Engine Optimization plans begin at $695/month.

search engine optimization plans for small businesses

Search Engine Optimization Plans For Small Businesses – Overview

Good website rankings are driven by content on your site and the links and content from other sites. With this in mind, the bullets below summarize our process for optimizing your website’s rankings:

  • During the Keyword Discovery phase of the project, we work with you to determine the best keyword targets. We use your current site traffic, keyword research tools and your business strategy to determine the target keywords that your prospects are using when looking for your business.
  • We then analyze your website and determine the gaps between your target keywords and the information on your website. Our team will conduct a full audit of both the technical issues and missing content and work with you to fix those issues.
  • Once the initial onsite project is complete, we may recommend ongoing blogging to provide useful information to your audience and also the search engines.
  • Next, we begin the link-building phase of the project. Link-building is a critical part of improving rankings. The table below shows the number of referring domains (linking websites) you have compared to your competitors. We have three ways we can build links to your website **see the deliverables tab for the specific recommendation in this proposal**:
    • Featured News – Our featured news service promotes facts and statistics that we place in blog content on your website to small newspapers, business associations and bloggers. This link-building tactic generates high authority links back to your website.
    • Link Outreach – This link-building tactic is similar to digital PR. We work with you to build a buzz worthy piece of content on your website. We look at websites that have already linked to similar content and then we email from an email address your provide.
    • Media Network – Our ongoing link-building program distributes that content to one of the thousands of sites that accept user-generated content. Each of the articles links back to your site with relevant anchor text.
    • Finally, all submissions are added to Twitter to improve the indexing of the content by search engines.

All of our activities are available for client review through our SEO dashboard. In addition to the actions, we track rankings on a daily basis for each targeted keyword.