What is Pay Per Click Advertising?
The Basics of Google Ads
Pay Per Click (PPC) refers to any online advertising where the advertiser only pays for people that click on their ad and visit their website. With Google ads, you have precise control over the keywords where the ads show, as well as the ad copy, location of the searcher, and bid for each click.
Similar to SEO, placing Google ads on the search engine results page allows advertisers to show their ads to people who have expressed interest in related keywords. This means that when a potential customer clicks, they likely have a higher interest or intent to buy your product or service than many other forms of advertising.
Utilizing ads across Google properties and platforms can help your company reach a wider audience. We love helping businesses grow their online presence, and diversifying your ad placement is a great way to do that.
While Google ads campaigns can provide more immediate results, pair PPC with a longer term SEO strategy is a great way to grow your presence online.
