Why SEO is important for Dentists
As a dentist, you’ve probably found yourself in the middle of a competitive and fast-paced market. But keeping up with the demands of a growing business can leave you with little time for developing an SEO or digital marketing strategy. Don’t worry, we’re here to help. At the Dietz Group, we are specialists at helping local dentists grow their business online.
For years dentists could rely on word-of-mouth recommendations or referrals from other medical professionals. While of course, these methods are still valid, in our current world 97% of people learn about local businesses through an internet search result. The fact is, even clients who you’ve been recommended to will likely still search for you online before making an appointment. So having an easy-to-find site that will land you on the first page of the internet search results can be the difference between your business growing or shrinking.
The good news is boosting your business in search results is an achievable goal. You just need the right strategy. A local SEO Strategy is the best way to go for dentists. Given the competitive world of dental practices, your competitors are also working hard to achieve that top spot in the search results.
What are the differences between SEO and Local SEO?
Search Engine Optimization (SEO) in the broader sense is the process of boosting your website’s visibility in online search results. Local SEO differs slightly. Local SEO will boost your website’s visibility in online search results with a specific focus on local searches. We also focus on optimizing your Google Business Profile, improving your local citations, and helping you find ways to improve your online reputation.
As search engine algorithms become more precise, they can deliver more exact results all the time. In fact, Google has over 200 ranking factors. That can seem overwhelming but don’t worry. The best thing to consider is that Google prioritizes ranking in terms of relevance, useability, and quality. These are 3 easy things you can focus your online content on, as long as you are generating content to match your ideal users’ search intent you’ll be on the right track.
How can the Dietz Group help with local SEO for Dentists?
We know what you’re thinking. Just because you understand what needs to happen, doesn’t suddenly mean you have time to devote to rewriting your website, running ads, or developing great content. Don’t worry, at the Dietz Group we love helping dentists grow their practice online. We understand the essential need for local SEO for dentists, which is why our strategy can take advantage of this and boost your visibility in your local area.
Statistics show that most potential patients will be more likely to visit an office within 5-10 miles of their location. When we can target those people it translates into more traffic for both your website and your physical location.
At the Dietz Group, we will partner with you, and we break down complex SEO strategies into easy-to-manage steps. We’ll do all the heavy lifting and you get to reap all the benefits. When you work with us you’ll get real reporting on the metrics that matter so you can see exactly where your money is going and how far we’re moving the needle for you each month. If you’re ready to learn more about how we can help you develop your local SEO strategy, contact us today for a free consultation.