As a small business owner, you might be wondering how to leverage the power of social media for small business growth and if it’s the best strategy for your digital marketing. Social media has become an excellent tool for businesses to connect with their customers and build brand awareness. But the truth is that a complete Google Business profile with a marketing stratetgy can more effectively build your business and provide a better return on investment. In this blog post, we will explore social media compared with other digital marketing strategies and give you our best advice.
Social Media for Small Business vs Other Strategies
In today’s digital age, having a strong online presence is no longer optional for businesses – it’s a necessity. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn have become important tools for reaching out to potential customers and engaging with existing ones. They offer a cost-effective way for small businesses to communicate with customers and build brand loyalty.
According to Statista, as of 2021, there are approximately 4.48 billion active social media users worldwide. This massive number represents potential customers that your small business can reach through effective social media strategies. However, as impressive as that number is, there are 8.5 billion Google searches every day, and 82% of customers read Google business reviews before trying a new business. So, while social media is a great asset to any digital marketing strategy, your Google Business profile, website, and SEO strategy will offer you the greatest return on investment and help you grow online.
Which Strategy is Right for Me?
With countless strategies to choose from, it’s easy to feel overwhelmed. While each business is unique, there are three fundamental pillars that should be at the core of any successful online strategy: a Google Business profile, an up-to-date website, and a well-executed SEO strategy.
First, a Google Business profile ensures that potential customers can find your business easily on Google Maps and search results. It provides vital information, including hours of operation, contact details, and customer reviews, building trust and credibility.
Next, your website serves as your digital storefront. Keeping it fresh and user-friendly is key to engaging and retaining visitors. A modern, mobile-responsive design and relevant content are essential for a positive user experience.
Finally, an SEO strategy enhances your online visibility. Optimizing your website for search engines helps it rank higher in search results, making it more likely that potential customers will discover your business. This is what our Local Service Boost program was designed to help small business owners achieve.
Measuring Success with Analytics
When you work with us, we don’t just give you advice and a strategy, we’ll help you implement these changes and show you the data as your business rises to the top of Google searches. We track the metrics that matter, and we provide you with easy-to-read data so you can see exactly how we are leveraging your online presence to help you grow your business.
In conclusion, social media offers numerous opportunities for small businesses to connect with their customers and build brand awareness. But the greatest opportunity to make an impact with your business online is through your Google business profile and your SEO strategy. At the Dietz Group, we love to help businesses grow online, and we’d love to help move the needle for you. Contact us today to learn more about what we can do for your business.