Understanding Google PPC and Pay Per Click Advertising
Google Pay Per Click (PPC) is a digital advertising model that allows businesses to display their ads on Google’s search engine results pages (SERPs). The…
Pay Per Click (PPC) refers to any online advertising where the advertiser only pays for people that click on their ad and visit their website. While Google is the most well-known avenue, the Microsoft Ads Network also offers PPC and accounts for millions of weekly searches. With PPC, search engines allow advertisers precise control over the keywords where the ads show, as well as the ad copy, location of the searcher, and bid for each click.
Similar to SEO, placing PPC ads on the search engine results page allows advertisers to show their ads to people who have expressed interest in related keywords. This means that when a potential customer clicks, they likely have a higher interest or intent to buy your product or service than many other forms of advertising.
Utilizing PPC ads across various search engines can help your company reach a wider audience. We love helping businesses grow their online presence, and diversifying your ad placement is a great way to do that.
While PPC campaigns can provide more immediate results, pair PPC with a longer term SEO strategy is a great way to grow your presence online.
At the Dietz Group, helping businesses grow online is what we do best. This is why we work with a variety of search engines so that you can reach the widest audience possible. Each search engine we work with has its own benefits, and we will outline a few of them here.
When you work with us, we will manage all your search marketing campaigns to generate prospective clients, leads, patients, and sales. All our campaigns will be executed through our streamlined PPC management process, with reporting available to you monthly. Inside those reports, you’ll be able to see clicks and onsite conversions. We start by evaluating your current traffic, and then we can chart your progress from there.
Google Pay Per Click (PPC) is a digital advertising model that allows businesses to display their ads on Google’s search engine results pages (SERPs). The…
Google Ads are a powerful tool for businesses of all sizes to reach their target audiences and increase sales. Recent stats show that people are…
Let’s start at the beginning; you might wonder what the Google Display Network is. Each year marketers pour money into the Google Display Network (GDN)…