Google Ads, previously known as Google AdWords, is a powerful tool for businesses looking to increase their online visibility. However, it can be quite frustrating…
Pay Per Click Account Management
What is Pay Per Click Advertising?
Pay Per Click (PPC) refers to any online advertising where the advertiser only pays for people that click on their ad and visit their website. While Google is the most well-known avenue, the Microsoft Ads Network also offers PPC and accounts for millions of weekly searches. With PPC, search engines allow advertisers precise control over the keywords where the ads show, as well as the ad copy, location of the searcher, and bid for each click.
Similar to SEO, placing PPC ads on the search engine results page allows advertisers to show their ads to people who have expressed interest in related keywords. This means that when a potential customer clicks, they likely have a higher interest or intent to buy your product or service than many other forms of advertising.
Utilizing PPC ads across various search engines can help your company reach a wider audience. We love helping businesses grow their online presence, and diversifying your ad placement is a great way to do that.
While PPC campaigns can provide more immediate results, pair PPC with a longer term SEO strategy is a great way to grow your presence online.