pay per click

What is PPC, and how does it work?

Let’s start at the beginning, Pay-per-click (PPC) is a type of advertising where the advertiser pays a fee for each time one of their ads gets clicked. The idea is, you’re paying for a company (Like Google) to target visits to your website. The goal of PPC ads is to earn more from new clients (clicks) than you invest in the ads. So, for example, if you pay $3 for an ad but make a $100 sale, the ad is a minimal investment. PPC ads are popular because they provide a high return on investment for business owners. In fact recent statistics show that Google paid advertising provides the highest ROI from all digital advertising formats at 200% per an industry report.

What Are Pay-Per-Click Ads?

PPC ads can come in all shapes and sizes. They can be a combination of text, images, videos, or all. PPC Ads can appear on websites, search engines, social media platforms, and more. With advanced algorithms, search engines are incredibly efficient in predictive functions, allowing even better targeting than previously available.

How Do PPC Ads Work?

PPC advertising can look different depending on the platform. At The Dietz Group, we work with a variety of platforms to help you reach your ideal clientele. But, in general, PPC Ads follow the same process.

First, you choose your campaign type based on your objective. A reputable digital marketing agency can guide you through this process quickly. Next, you’ll need to refine your settings and targeting. This process will encourage you to consider variables such as who your audience is, what devices they will use, what locations you want to advertise to, and on what schedule. Then you will be asked to provide your budget and bidding strategy. Then you will input your destination (Typically your website or a specific landing page), and finally, you’ll build your ad.

Once you’ve completed this process and the ad goes live, when and where your ad appears and also how much you pay for a click, will be determined algorithmically based on your campaign settings, budget, and the quality and relevance of your ad. The more relevant your ad is, the better. Many business owners work with a digital marketing agency to help them navigate the world of PPC ads. At the Dietz Group, we are happy to provide this service as a stand-alone service or as part of a complete digital marketing package.

We’re Here To Help

At the Dietz Group, we help businesses grow online. We have spent years helping businesses grow by improving their websites and investing in PPC ads. We know as a business owner, your do-list is long; that’s why we make digital marketing easy. We will partner with you and show you how to streamline your digital marketing in easy-to-manage steps. Ready to get started? Contact us today.

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