You probably understand the need for digital marketing if you’re a business owner. But with so many options, it can be a bit overwhelming to learn what marketing is worth your time and investment. Today we’ll be exploring professional SEO marketing as well as DIY SEO. We’ll break down the pros and cons and help you determine which path is right for your business.
At the Dietz Group, we help businesses grow online. We specialize in professional SEO services, and we also offer DIY SEO. Several advantages come from focusing on SEO.Did you know that 63% of all online experiences begin with a search engine? A great place to start is optimizing your website. You can do this by placing keywords your ideal client is searching for into your content. This complex process involves research, but the results are worth it; this change alone can bring many more people to your site by making it easier to find through a search engine.
There are many reasons to invest in SEO, the most important being that it offers you a higher ROI than most other digital or traditional marketing methods. It accomplishes this by bringing you web visitors with a higher intent to purchase, which leads to higher conversion rates.
The return on SEO marketing can exceed other forms of marketing because there is no max return; unlike pay-per-click ads that are limited by your budget, SEO can continue to return people to your site indefinitely. It also offers long-term results; once you’ve landed on the first page of a search result, you can reap the benefits for years to come.
SEO is typically a more reliable way to grow your business online because it drives steady and consistent growth, unlike app-based advertising, which can provide inconsistent results based on changing platform policies.
The challenge most business owners face with SEO is needing help knowing where to start. How do you dig into keyword research? What are search engines favoring anyway? At the Dietz group, we’ve invested heavily in our highly trained team and our signature software program, Search Climb; these two work together to break down complex SEO goals into manageable steps. We use a streamlined, systematic approach that helps you build your business consistently over time.
We also provide relevant reporting. When you work with us, we want you to see exactly where your money is going each month and how far the needle is moving in metrics that matter. We know that time and money are two of the most valuable assets to a business owner, and we are here to help you make the best use of both.
If your budget isn’t ready for “done for you” professional SEO services, we also offer a DIY version. This option is best for small businesses that want to enter the world of digital marketing but have a smaller budget and more time to invest. This system is more labor-intensive for the business owner but still grants you access to the same tools we use for research and helps you work through our winning strategy step by step.
Our professional services are the best option for business owners who have less time to invest and want professional results fast. At the Dietz Group, we love to help businesses grow online; no matter the size of your business or budget, we work hard to provide you with real options to boost your growth. Contact us today to get started!
