Many business owners understand the importance of Search Engine Optimization (SEO) but don’t know where to start. The elusive, ever-changing Google algorithm can be intimidating; that’s why digital marketing firms exist. We do the heavy lifting for you. But if you’re not ready to jump in and hire an agency to do your marketing for you, a DIY option might be best. We can outline a few basic steps to get you started.
Develop A Strategy Based On Keywords
Search engines crawl websites and search for relevant information. This information is commonly called a keyword, and it’s usually the topic the content is based on. Therefore, to develop a winning strategy, you will need keyword research.
Basically, you will need to find out what your potential clients are typing into a search engine when they need your products or services. The easiest way to do keyword research is with a software system that understands search engine algorithms. Our software system is called Search Climb. It will walk you through developing a keyword strategy tailored to your specific industry.
Fix Tech Issues
Do you have a slow loading speed? Or a page that gives your potential clients a 404 error? Many search engines will avoid placing your site high in the search results if it’s full of broken links and errors. Spending time on fixing your technical issues can boost your ranking. If tech isn’t your thing, don’t worry. We offer a variety of web maintenance packages that include tech support. We also take care of all these as part of our professional SEO services.
Once you know what your clients are searching for, you want to build your content around those keywords. Helpful organic content is best, meaning you can’t just type a blog post using the keywords in every sentence and expect people to buy your product. The content you provide is typically the first touch point you will have with your clients; this is the first step in building trust with your audience. The more quality content you can regularly add to your site the more authority your website will build with visitors and with search engines.
Our system will guide you through the process of managing links in your content that send patrons to other pages on your site (internal links). If your site is full of helpful information for your potential clients, you want to link to that. This process will further establish your credibility with Google and boost you in search results as well. The system is so thorough that it can even identify potentially harmful links and guide you through the process of doing this most beneficially.
Another way Search Climb works for you is by telling you when to add external links. Although it seems counterintuitive to put links to other sites in your content, it’s essential to search engines. Links are one of the top 3 factors Google looks at when assessing the credibility of a website. The key here is to provide your potential clients with credible information. So linking to sites that provide statistics and data that confirm the value of your offer can give your site visitors a more robust answer to their questions and point them toward other helpful resources.
What If I Need Help?
At the Dietz Group, we love helping businesses achieve their goals. Your success is our success; that’s why we’ve spent more than 14 years building up experience and helping develop a DIY SEO software that can walk you through our SEO optimization process in easily actionable steps. It can help you optimize your Google business profile, plan content, and more.
We offer this service because we know, especially when you’re starting out, that marketing budgets can be tight, and sometimes the help you need most, is more than your budget allows.
Our DIY SEO service is highly affordable for this reason, and we’ve designed it to grow with you. As your business grows and you have less time to devote to your marketing, we’ll be here to pick up the slack. We also offer entirely done-for-you SEO services that include everything mentioned here and various other services like pay-per-click ads, website development, and more. So when it comes to digital marketing, we’ve got you covered. Contact us today to learn more.