If you’re a small business owner or you want to expand your business’s online presence, a Google business profile is an excellent place to start. A Google business profile is a free tool that allows you to control how your business appears on Google search and maps. As a business owner, you can connect with customers, post updates, list your products and services, accept online orders, and more.
Your business profile allows you to display important information about your business, such as opening/closing times, links to your website, and contact details so customers can reach you. Recently Google has released a new feature allowing you to post a link to articles or upcoming events. Whether your business is online or in a brick-and-mortar location, a Google business page is something you should consider.
Google Business Profile to Boost Local Search Visibility
Setting up your business profile is a simple and effective way to help your business be found online. In today’s digital world, more and more search queries are becoming geographically specific. Google’s algorithm has been developed for user intent. Meaning when your potential local customers type in a search for your type of business with the words “near me,” they are going to be more likely to find you. However, if your business does not have a Google Business profile, it will not show in those results. This is just another example of the importance of SEO on your business.
How Can I Optimize My Google Business Profile?
Once you’ve gone to the work of setting up your Google business profile, you want to optimize it. The first key is to include as much information as possible; once someone finds your business profile online, they will click to learn more about your business. So you’ll want to provide things like contact information and directions to your business.
The way people search for businesses is changing. Information needs to be accessible instantly. If you haven’t set accurate information, people will likely go elsewhere; this is the online environment businesses are now competing in. Many businesses also incorporate Pay Per Click Advertising on Google to boost their web traffic even more.
Where Can I Get Help With My Google Business Profile?
At The Dietz Group, we help businesses grow online. When we work with a business, we partner with them to increase their online presence. Helping you set up your Google business profile is just one step in our overall strategy to help you boost your business in online search results. We pay attention to the metrics that matter, and we can break down the complicated world of the Google algorithm into simple, easy-to-follow steps that will help your business to grow. If you want to learn more about growing your business online or the services we offer, contact us today. We’re here to help!