Let’s start at the beginning; you might wonder what the Google Display Network is. Each year marketers pour money into the Google Display Network (GDN) for one simple reason: it’s effective.
The GDN reaches 90% of global internet users and comprises over 200 million sites, apps, and videos where your Google Ad can appear. However, most internet users are unaware of how effective this tool is. Utilizing this tool will significantly increase the number of eyes on your ads.
Are Google Display Ads Better than Google Search Results?
Only you can make the right decision for your business. But whether or not you should choose GDN over search ads will largely depend on your marketing goals. At the Dietz Group, we help businesses grow online. When you work with us, we’ll design a custom strategy to help you meet your marketing goals by implementing effective strategies and keeping you informed by tracking the metrics that matter.
Choosing the right ads for your business will depend on your marketing goals. Google Display Network can be a great option if your goal is to build brand awareness cost-effectively. In addition, the option to set key location and demographic features and the opportunity to recalibrate as necessary allows you to reach users actively searching for your products and services.
Many marketers fear that they will need a huge marketing budget to set up a campaign through Google Display, but the truth is you just need to choose the right targeting factors to meet your marketing goal. At the Dietz Group, we’re here to help you.
Because Google’s Display Network allows you to precisely define your audience in a way search engines can’t, you can target more than just keywords, and you aren’t limited to a Google results page. This far-reaching network allows you to target websites by audience affinities, in-market segments, and custom intent keywords. You can even hand-pick website placements that fit your target audience.
When you work with us, we’ll pay attention to metrics that matter; we want to help you grow online. Even if you’re new to digital marketing, we can help you clearly define your goals and use every tool available to meet them.
Are Google Display Ads Enough?
While the GDN has an undeniable reach, it’s important to remember that those clicks need to lead somewhere. Even if you have an incredibly effective reach, if you’re sending prospective clients to an outdated, slow-loading, or poorly functioning website, you’re likely leaving money on the table and negatively affect your online reputation. Don’t worry. At the Dietz Group, we don’t just focus on one area of your business. We’ll help you develop a well-rounded marketing strategy. For example, you can utilize our web-design services or include an SEO strategy. So you can provide a cohesive customer experience.
Are Google Display Ads Right For Your Business?
While it’s true, you can amass a very powerful reach by utilizing Google Display Network when you can dial into your target audience. The network’s affordability makes it an attractive option for several businesses. However, we believe that a successful marketing campaign requires a multifaceted approach to ensure that the leads you get from display ads are, in fact, translated to profit. When you work with us, we can help you to use this powerful tool as part of your overall marketing strategy. Reach out to us today to learn more.