If you’re trying to grow your business online, you’ve probably come across two key terms: SEO and PPC. Both are powerful tools for driving traffic to your website—but they work in very different ways. Let’s break down what each one is, when you might want to use them, and why combining both can give your business the ultimate boost.
What is SEO?
SEO (Search Engine Optimization) is the process of improving your website so that it ranks higher in organic (non-paid) search results. SEO helps people find your business naturally when they search on Google or other search engines.
- Optimize content with keywords
- Improve site speed & mobile-friendliness
- Build high-quality backlinks
- Enhance user experience
SEO builds visibility and authority over time — no cost per click, but it takes ongoing effort and patience.
What is PPC (Google Ads)?
PPC (Pay-Per-Click advertising) — specifically Google Ads — lets you pay for immediate visibility.
- You choose keywords
- Your ads appear at the top of search results
- You only pay when someone clicks your ad
PPC is perfect for fast results, precise targeting, and budget control — but it stops working when the ads stop running.
SEO vs PPC: Pros and Cons
Why Use SEO and PPC Together?
- Double your visibility — show up in both ads and organic search.
- Faster insights — use PPC data to guide SEO strategy.
- Cover short-term and long-term goals — PPC for instant leads, SEO for sustainable growth.
- Boost brand credibility — customers trust brands they see everywhere.
How We Can Help: Local Search Boost
At Dietz Group, we take the guesswork out of local marketing. Our Local Search Boost service combines the best of local SEO and Google Ads — designed to get your business seen first when local customers are searching.
