If you own your own business, digital marketing is probably on your radar. Although when you’re entering the world of digital marketing for the first time, it can be stressful to know where you should put your focus and where you should start. At The Dietz Group, we’re here to help. We’re making an impact in the digital marketing space by helping our clients identify key metrics that affect profits and take action steps to move the needle for you.
Search Engine Optimization (or SEO) is one of those key metrics. SEO is basically where your business falls on the search engine results page (SERP) when a potential client searches on Google or another search engine. The higher you can get your business to appear on that page, the more visible your business becomes online.
Taking this a step further, we can help you create multiple content pages where your business can land at the top of that search page. The key is an intentional strategy that utilizes your potential customers’ commonly asked questions and customizes your content to answer those questions. The more areas where we can boost your presence, the more people (and search engines) will begin to trust your business as the voice of authority, boosting the know-like-trust cycle that leads to sales and more profits for your business.
How Does It Work?
When you work with us, we have a series of coordinated steps, that we call Search Climb SEO, that will boost your business on those search results pages. First, we start by building your base camp. This is basically to improve your existing site or build a new one. During this time, we will identify critical keywords that will improve your ranking and optimize your content to be search engine friendly. Then we’ll develop your trail-blazing pages, where the bulk of your content will live. These pages will answer the most common questions potential clients might have. Finally, we ensure you’re set up on key online listings and directories like Google Business Profile, and we’ll resolve any technical issues affecting your results.
Once your base camp is set up, we’ll shift our focus to climbing those search results. We’ll continue to refine and optimize your pages while creating new content for your clients. This allows us to incorporate link building or link acquisition. By connecting your content to other places your clients might be looking on the internet and solidifying your authority by providing answers to your clients through blog posts or articles. The nice thing about this type of content is that it brings long-term results. Unlike an ad that only points people to your business while the ad is running, long-form content like blogs and articles will continue to show up in Google search results indefinitely, so you can constantly be driving people to your business. You can read more here if you want to read more about our SEO strategy and why you should invest in professional SEO services.
How Long Does It Take To See SEO Results?
This is always the magic question, however, the reality is there is no definite answer. Factors like your market size, the age and authority of your website, and your competition weigh heavily on how long it will take to see results. However, we are not afraid to discuss timing when auditing your site and providing a proposal and will be happy to provide our educated forecasts.
Our ultimate goal is to place your business in the top three search results of Google as those top 3 positions result in the large majority of click-throughs to websites. Typically it takes roughly 6-8 months for us to develop the amount of content needed for businesses to start seeing movement up the search rankings. Depending on the niche, it can take 12-18 months, or longer, for us to reach the coveted first-page position. Patience is key in any quality SEO plan, and once you work your way up you can reap the rewards for years to come.
Is it worth it?
We know what you are thinking, 18 months is a long time. But, if you need to see changes now, we have good news for you. We offer a wide range of other services such as Google Ads and Social Media Marketing that can give your business a boost while we develop your long-term strategy. We even have packages that combine these “now” oriented results options with a longer-term focus on SEO.
It’s worth noting, that according to 2022 statistics, people are 20 times more likely to click the organic search result over the paid ad space. And 57% of marketers say SEO generates more leads and customers than any other marketing strategy. Also, local SEO is a massive opportunity as nearly 1.5 billion searches are done monthly based on local or “near me” results. Typically, the return on investment is $2.75 for every dollar invested. SEO Strategy can change how your business functions and can significantly impact the reach of your business.
If you’re ready to take your business to the next level, contact us today!