Why Clicks and Impressions Aren’t the Most Important Metrics in Your PPC Analytics
When it comes to pay-per-click (PPC) advertising, it’s easy to get caught up in surface-level metrics like clicks and impressions. After all, seeing a high
Why Combining Google Ads and Local SEO is a Good Strategy for Both Short-Term and Long-Term Results
In today’s fast-paced digital landscape, businesses must leverage the best opportunities available to stay ahead of the competition. Two such opportunities that have proven to
How Google Ads Can Supercharge Local Service Businesses
In today’s digital age, having a strong online presence is crucial for local service businesses looking to thrive and grow. Google Ads, formerly known as
Why can’t I see my Google Ads?
Google Ads, previously known as Google AdWords, is a powerful tool for businesses looking to increase their online visibility. However, it can be quite frustrating
Understanding Google PPC and Pay Per Click Advertising
Google Pay Per Click (PPC) is a digital advertising model that allows businesses to display their ads on Google’s search engine results pages (SERPs). The
What is PPC, and how does it work?
Let’s start at the beginning, Pay-per-click (PPC) is a type of advertising where the advertiser pays a fee for each time one of their ads
