Google Analytics

What is Google Analytics 4?

Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform. It was released in October 2020 and is designed to provide more comprehensive insights into user behavior on websites and mobile apps. In addition, GA4 offers a range of new features, including enhanced data collection, improved reporting capabilities, and support for machine learning-based insights. In this blog post, we’ll explore what GA4 is and how it can help you better understand your customers.

What are the Benefits of Google Analytics 4?

Google Analytics 4 provides a number of benefits that make it an attractive choice for businesses looking to get more out of their analytics data. Here are some of the key advantages:

1. Enhanced Data Collection: GA4 collects more data than its predecessor, allowing you to gain deeper insights into user behavior on your website or app. This includes data from third-party sources such as advertising platforms and customer relationship management (CRM) systems.

2. Improved Reporting Capabilities: GA4 offers improved reporting capabilities that allow you to quickly identify trends in user behavior and analyze the performance of different marketing campaigns.

3. Machine Learning-Based Insights: GA4 uses machine learning algorithms to generate insights about user behavior that would otherwise be difficult to uncover with traditional analytics tools.

How Can You Get Started with Google Analytics 4?

If you’re interested in taking advantage of the features offered by Google Analytics 4, there are a few steps you can take to get started.

1. Set Up Your Account: The first step is to set up your account in Google Analytics 4 by signing up for an account or linking an existing one if you already have one set up with another version of Google Analytics.

2. Connect Your Data Sources: Once your account is set up, you can connect your various data sources, such as advertising platforms or CRM systems, so that they can be tracked in GA4.

3. Create Goals & Events: You can create goals and events in GA4, which will help you track user behavior on your website or app more effectively and gain deeper insights into customer engagement levels over time.

4. Analyze Your Data: Once all your data sources have been connected, you can start analyzing the data collected by GA4 to gain valuable insights about user behavior on your website or app.


Google Analytics 4 is a powerful tool that provides businesses with enhanced data collection capabilities, improved reporting capabilities, and machine learning-based insights into user behavior on websites and mobile apps. By taking advantage of these features, businesses can gain valuable insights about their customers that will help them better understand their needs and develop strategies for improving customer engagement levels over time.

At the Dietz Group, we love to help businesses grow online. If you’re intimidated by the world of digital marketing or would like a hand with some of the more technical parts, we’re here to help. We set up GA4 for all our marketing clients as part of our services, and we can help you understand these analytics and show you how to use this data to enhance your digital marketing strategy. Contact us today to learn more about how we can help you grow!

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