Social media marketing is a necessary part of any digital marketing strategy. When used correctly, you can build a better relationship with your patients by informing them of dental services that could benefit them and educating them about their dental health. However, knowing where to start and how to leverage each platform can be overwhelming if social media marketing is new to you. In today’s blog, we’ll discuss a few major social media platforms, how they can be effectively used to grow your dental practice, and tell you where to get help with this complex marketing.
Which Platforms Are Right For Me?
With so many social media platforms, it can be hard to know where to start. So let’s review some of the most commonly used platforms and how you can leverage them for your dental practice.
Facebook is the OG when it comes to social media. They still hold their own, with more than 1.84 billion active users. Many practices have successfully generated leads with this platform. If you decide to use this platform, it’s best to post 1-2 times a day. Posts can include introducing your staff, sharing news about your practice, educational or informational posts, videos, or patient testimonials.
Instagram is primarily a visual platform and is the most popular platform among dentists. The visual platform is a great place to post before and after shots, cosmetic dentistry results, recommended products, or oral health care tutorials. It’s also a great place for patient testimonials and a behind-the-scenes look into your office. Ideally, if you’re using this platform, you’d want to post 1-2 times a day.
Twitter is primarily used by businesses and is a predominantly text-based media. Therefore, Twitter is an excellent place for business networking. Effective Twitter posting can be up to 5 posts a day and can include links to your online blog or professional news, holiday well wishes, or strengthening your brand image in your community by posting about events your office might be participating in.
What Are The Benefits of Social Media Marketing
Social Media Marketing comes with loads of benefits for dentists. First, it’s highly cost-effective compared to traditional marketing. It can be a great way to increase your visibility and your brand’s reach. Third, it can help you to acquire new patients by increasing education and visibility of dental services. As well as boost your search ranking, adding more avenues to your online presence. Ultimately when done well, there is no downside to adding this additional level of marketing to your practice.
Where To Get Help
Social Media Marketing is a necessary part of a good digital marketing strategy. However, dentists don’t always have time to manage their marketing needs and provide the quality patient care necessary for this industry. The Dietz Group is here to help. We love to help businesses grow online. From website design to SEO strategy to social media marketing, our talented team can take the stress out of marketing. We can help you to set measurable goals and break them into simple, easy-to-follow steps. We focus on the metrics that matter; we know your time and money are valuable, and we care about helping you grow. Contact us today to learn more.