marketing budget

How To Calculate Your Marketing Budget

marketing budget

Marketing is an essential part of any business. In today’s world, having a digital marketing plan is critical. Unfortunately, some business owners are unsure of where to start when it comes to calculating their marketing budget. This article will discuss the steps you need to take to determine the right amount of money to allocate…

google ads

Where Do Google Display Ads Appear?

Google Display Ads

Let’s start at the beginning; you might wonder what the Google Display Network is. Each year marketers pour money into the Google Display Network (GDN) for one simple reason: it’s effective. The GDN reaches 90% of global internet users and comprises over 200 million sites, apps, and videos where your Google Ad can appear. However,…