Pay Per Click Account Management Services

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Our pay per click account management services deliver results you can measure.

Pay Per Click Account Management

What is Pay Per Click Advertising?

Pay Per Click (PPC) refers to any online advertising where the advertiser only pays for people that click on their ad and visit their website. While Google is the most well-known avenue, the Microsoft Ads Network also offers PPC and accounts for millions of weekly searches. With PPC, search engines allow advertisers precise control over the keywords where the ads show, as well as the ad copy, location of the searcher, and bid for each click.

Similar to SEO, placing PPC ads on the search engine results page allows advertisers to show their ads to people who have expressed interest in related keywords. This means that when a potential customer clicks, they likely have a higher interest or intent to buy your product or service than many other forms of advertising.

Utilizing PPC ads across various search engines can help your company reach a wider audience. We love helping businesses grow their online presence, and diversifying your ad placement is a great way to do that.

While PPC campaigns can provide more immediate results, pair PPC with a longer term SEO strategy is a great way to grow your presence online.

What Search Engines Should I Work With?

At the Dietz Group, helping businesses grow online is what we do best. This is why we work with a variety of search engines so that you can reach the widest audience possible. Each search engine we work with has its own benefits, and we will outline a few of them here.

Google

Google is the largest search engine on the web. If you want to quickly appear on Google Search, you can compete right away with Google Search Ads Pay-Per-Click Campaigns. Google provides additional PPC options, which could be a good fit for your business, depending on your strategy.

Bing

Bing is the second largest search engine in the world and gets more than one billion visits each month. Advertising with Bing gives you the most granular control over your ads; you can be as specific as what time zone you want to reach when.

Yahoo

Yahoo ads show up in Yahoo searches, but also when you log into Yahoo email services or read Yahoo news articles. If you avoid ads on this platform, you’re ignoring a solid amount of the possible search results.

DuckDuckGo

DuckDuckGo is gaining popularity for those concerned about privacy issues as it’s 100% keyword based. Although still gaining in popularity, this ad service is growing quickly. This is an excellent place to advertise if you market products that appeal to people concerned with safety or privacy.

Drive More Measurable Results

Our Pay Per Click Account Management Process Overview

When you work with us, we will manage all your search marketing campaigns to generate prospective clients, leads, patients, and sales. All our campaigns will be executed through our streamlined PPC management process, with reporting available to you monthly. Inside those reports, you’ll be able to see clicks and onsite conversions. We start by evaluating your current traffic, and then we can chart your progress from there.

PPC Management Program Elements

Recommendations for Keywords, Ad Copy, Budget, and Other Settings – We research so you don’t have to. We will find out what keywords your prospects use when looking for your business. We then write ads utilizing those words that your prospects click on when visiting your website. We can help you determine the optimal budget to be competitive in your category.
For Google, Bing, and Yahoo, we can use Geo-Targeting, Day-Parting, and Other Engine Optimizations – The search engines have different options for targeting your ads. If your business is only open during certain hours or you only serve specific markets, we can help you set up your campaign to target your prospects. However, since DuckDuckGo is keyword based when working with that platform, we’ll focus all our effort on utilizing keywords that will drive traffic to your business.
Ongoing Review and Adjustment of Campaign – Our system receives a daily data feed from the major paid search providers. This data gives us a competitive advantage by analyzing the data against the goals we have established for the campaign. If the campaign is out of compliance, it alerts our account managers, who can make any needed adjustments.
Ongoing Keyword Review and PPC Experiment – This is also known as split testing. We start with standard direct response methodologies to test new ad copy against the existing control to improve traffic and conversion rates.
Contact us today for a free, no-obligation estimate.