If you own your own business, digital marketing is probably on your radar. Although when you’re entering the world of digital marketing for the first time, it can be stressful to know where you should put your focus and where you should start. At The Dietz Group, we’re here to help. We’re making an impact…
Many businesses choose WordPress to create their website. However, despite its streamlined approach to setup, there is a complex database-driven system with a unique underlying source code under that surface. Despite all their bells and whistles, WordPress sites require consistent maintenance to remain in good working order to provide your clients with a stable, secure…
Have you heard about Search Engine Optimization (SEO) but aren’t sure what that means or how it can benefit your business? As a small business owner, you wear many hats, and trying to make time to understand how the Google algorithm works and how to best leverage it for your small business can seem overwhelming.…
Millions of companies with an online presence rely on SEO to ensure their potential customers have an easy way to reach them. As a result, physical therapists are continually researching new ways to make their search engine optimization better for digital marketing. If you run a physical therapy firm or practice, you may be wondering…
For years, chiropractors have relied on word-of-mouth recommendations or referrals from other medical professionals to keep clients coming through their doors. The trouble is that, while these methods still have their place, how patients seek chiropractic services is changing. And, if you don’t change with them, you’ll soon find yourself behind the times. The fact…
A career as a physical therapist can be quite fulfilling. You get to work with patients to improve their movement and manage pain. Demand for physical therapists has been on the rise as more aging Americans turn 65 and older. The Bureau of Labor estimates there were 258,200 physical therapists in 2019, with the figure…
When I started the Dietz Group in 2014, one of my main goals was to provide fast and responsive website support, something that I felt was extremely lacking (and still is in general) in the website industry. That commitment to industry-leading responsiveness and support continues today, as we not only provide ongoing hosting and support…
There is a lot of buzz online right now about Apple’s IOS 14 privacy updates and the impact on Facebook Ads. Facebook has even started ad campaigns to alert business owners of these changes and to speak up against Apple’s latest updates. However, the reality is that the true impact is unknown and probably won’t…
There’s one thing we must remember about the internet: it’s always changing. In order to keep up with user behavior and deliver the answers that consumers are looking for, Google makes regular changes to its algorithm. A side effect of these updates is that some websites may see major changes to their rankings, particularly if…
Dermatology marketing presents a special challenge for dermatologists looking to attract new patients. Just like physical therapy marketing strategies, dermatology marketing also follows certain methods for success. You want to use digital marketing strategies that will generate leads, translate those leads into patients, and retain patients. But how can you make sure that your dermatology…